Jonesboro, AR – Jonesboro Right Now – First Community Bank Sportsplex announced two partnerships that will bring full lineups of beverages and coffee to its facility.
The complex will be partnering with Corinth Coca-Cola Bottling Works, Inc., which will serve as the official beverage partner, providing soft drinks, sports drinks, juices, water, and more, with vending machines, coolers, and concessions.
Jonesboro-based Shadrachs Coffee Roasting Company will be the facility’s brewed and iced coffee partner, being served at the complex’s café, concession areas, and in catering options.
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“Coca-Cola has spent more than a century bringing people together around everyday moments, and Shadrachs is a hometown brand that has grown up right alongside this community,” Craig Rickert, executive director of the Jonesboro Advertising & Promotion Commission, said in a press release. “Having them both under our roof gives guests something familiar, something local, and an energy that feels unmistakably ‘Jonesboro’ from the moment they walk through the doors.”
Both beverage partners will have prominent brand visibility in areas with high guest traffic, the press release added, including through digital signage, programming branding, and more.
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“Partnering with First Community Bank Sportsplex is a natural fit for our team,” said Larry Billing of Shadrachs, in the press release. “We are passionate about serving this region, and First Community Bank Sportsplex will be a place where families, athletes, and fans spend a lot of time together. We’re excited to be the local coffee they can count on to fuel early-morning practices, tournament weekends, and everything in between.”
“First Community Bank Sportsplex will soon be the destination for sports and community activity in Jonesboro, and we’re proud to support that vision,” Bill Pate, representing Jonesboro Coca-Cola, said in the release. “Our goal is to make sure that whether guests are competing, training, or cheering from the stands, they have the Coca-Cola beverages they love close at hand.”
The 203,000-square-foot complex, to be located on Race Street, will feature gyms to house courts for sports such as basketball, volleyball, and pickleball. It will also have space for tournaments, large community events, leagues, and more, for which booking is already beginning. It is projected to open in early 2027.
A 50-meter pool with diving boards and a recreational warm-up/cool-down pool will be installed. The center’s second story will have viewing areas for the courts and pool, with 1,245 spectator seats dedicated to the 50-meter pool.
“Great facilities are about details,” said general manager Brandon Shrader. “From the way fans refuel between games to the morning coffee that gets a training day started, Coca-Cola and Shadrachs will help us deliver a guest experience that feels both big-time and hometown at the same time.”
Both of these beverage partnerships are expected to be featured at the facility’s grand opening celebration and future tournaments, with more promotions to be announced closer to the complex’s opening.
The Sports Facilities Companies (SFC) will operate First Community Bank Sportsplex, and it will be a member of the SF Network, a nationwide network of sports facilities.
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